Internet entrepreneurs know the real purpose for having a website. A website is all about being able to develop a presence on the internet and to generate a substantial amount of traffic. Traffic, in the end, is the most important part of any website. You may spend years and thousands of dollars developing a website with all the latest widgets, banners, and visually appealing add-ons, and your website may be monetized well so that it can earn money, but unless it has a fresh flow of traffic visiting it, your site is practically worthless. On the other hand, you may have an amateurish looking website, but if it has the ability to generate huge amounts of traffic, your little site will assuredly be able to make money. Traffic is everything, which is why successful internet entrepreneurs are masters at harnessing internet traffic and sending it to their own websites. You can do the same.
If you have a website that is not getting enough traffic, you need to invest time developing a web presence for your website. You want people in your target audience to find your website and click onto it. Successful internet marketers use a number of traffic generating techniques to drive targeted visitors to their websites day in and day out. It is simply a matter of finding places where your target audience enjoys spending time online, and then use that medium to introduce them to your site. Over the past few months I have been spending time with a few simple free website marketing strategies, and in less than 3 months I have increased my traffic by nearly 500%. Here are the traffic driving methods that have worked the best for me.
Content Publishing-Nothing drive traffic for free like fresh content. The whole internet runs on content, and publishing content through the right mediums can land you quite a bit of free traffic. Article marketing is an extremely effective way to publish your content to drive traffic to your site. You can also publish content on blogs, websites, and forums. Spreading your content on the web will give you a greater web presence…and a lot more traffic. Using keywords in your content is crucial to making it as effective as possible.
Social Media Advertising-Social media has become a huge marketing arena for many internet entrepreneurs. Sites like MySpace, Facebook, and twitter have made it easy for marketers to develop communities based around their target audience, communities that they can later market to. I have found twitter to be an extremely simple way to drive targeted traffic to my sites. Build a following and send them to your site. Remember that keywords are important here too.
SEO-Search engine optimization can be a rather large project to undertake, but the results are worth it. The content on your site can generate traffic from the search engines, as long as you follow some rules. The more content on your site, the more exposure you will have at the engines. Make sure and use low competition keywords that can easily be won, make sure all of your pages are only two clicks from the homepage, and get some inbound links from quality websites.
Word of Mouth-Word of mouth is a great marketing tool that not all internet entrepreneurs use. The fact is that the same people that you encounter in your every day life are the same individuals who use the internet on a daily basis. Put your site address on your business cards and other offline marketing aids, and talk about it proudly to people who may benefit from it.