What Is Attraction Marketing?
Before implementing attraction marketing techniques one must first understand what attraction marketing is. Attraction marketing is the newest model of marketing that is becoming the most effective means of getting targeted traffic to your website, blog, opportunity, product or service. Marketing is sales and attraction marketing is no different. What separates the two is what you are selling. Attraction marketing is selling yourself not your product or service. As a matter of fact, you should not even talk about your product, service, opportunity, etc. until you have built a relationship and trust with your prospect or visitor.
The goal is to position yourself as an expert by providing valuable free information and being a solutions provider. By doing this and (thanks to the internet) your traffic is coming to you rather than the other way around. You have to put yourself in a different mindset and market yourself as a person rather than a business. Talk to your audience rather than at them. Talk to them as if you were friends and not strangers. What information or knowledge do you have that will ease a pain and solve a problem.
Think about what people use Google for. What are they looking for? Answers, information, solutions, ways of simplifying their lives, etc. When your attraction marketing technique shows up on Google and they come visit. You have a targeted visitor looking for what you have to offer. This is much better than you chasing people down. They are coming to you asking you for more information and giving you permission to talk to them.
Attraction Marketing Techniques
Now that you have a better understanding of what attraction marketing is we can explore the attraction marketing techniques in more detail. There are many different ways of using attraction marketing to improve traffic. But first you need to find who your target audience is. Young, old, male, female, opportunists, sports oriented, etc., etc.
Attraction Marketing Techniques: Offline
I prefer not to go into a lot of detail on offline methods but I will mention a few. Flyers, business cards, surveys at the market, newspaper ads, and car magnets. Just mentioning these methods brings back nightmares of days past working the old school methods of MLM. I remember my mentor telling me not to go home until I talked to 30 people and never leave the house without wearing the pin. It was just about that time when I started to learn about the attraction marketing techniques and I have not turned back since. Talk about finding a solution for my pain.
Attraction Marketing Techniques: Online
This is where it’s at. The internet is a wonderful thing. It never takes a day off, the store is open 24/7, and it’s open to the entire world. I mentioned earlier about talking to your visitors as if you were friends. This leads me to social networking sites. What a great place to chat and socialize. MySpace, Facebook, YouTube and Twitter are great attraction marketing techniques. A. They will improve your traffic. B. They will help to find your target audience.
In order to get targeted traffic you need to be where the people are and social networking is HUGE. How big is social networking? According to the Alexa rankings YouTube #3, Facebook #4, MySpace #9, hi5 #21, Twitter#55 (and rising steadily).
Twitter: I personally prefer twitter as an attraction marketing technique but use all of the above with the exception of hi5. When I first started using twitter my child obesity websites traffic improved 43% in the first month and it continues to improve on autopilot. The way twitter works is you make tweets ( 140 character conversation tid bits) short but sweet and you can add a link to your product or service. It is not recommended to over promote; after all it is a social site so be social. Attractive. Some people abuse this and send tweets only to promote and send them in mass quantities. It is annoying. What I do in this case is unfollow. If you find someone else’s tweet interesting you can reply personally (direct message) or for all to see (@reply).
The way you get targeted traffic is you have the option to follow fellow twitterers and they you. What I like about twitter is you can use so many different applications to create a marketing blueprint. My 3 favorites are tweetlater, tweetdeck, and twollow. Tweetlater enables you to input keywords related to your niche. They will send you an e-mail with the people on twitter that are talking about your keyword phrases. I wouldn’t be in a rush to follow all of these though. Some people may be having general conversation and not be in your target market. You can also post tweets to be automated for submission at a later time or date.
Twollow is another good attraction marketing technique. Twollow allows you to add keywords related to your target market much like tweetlater except you have the option to autofollow. Again you need to be cautious because it is conversation and not necessarily your target group.
Tweetdeck is a pretty cool application and once you get the hang of it you may find yourself using it exclusively. Tweetdeck organizes everything into columns for easy access. All friends (people you follow and your followers), @reply’s, and direct messages. You can also create new columns to organize your following. For example: Network Marketers, Hobbyists, Nutrition, etc. whatever you like.
Twitter is an awesome attraction marketing technique that will get you targeted traffic and your number of following and followers will grow fast. I recommend using tinyurl or tr.im for shortening your links when you tweet. They will use up too much real estate since you only have 140 characters to work with. Tinyurl is best best because it still shows where your link is coming from as opposed to cloaking. If they don’t like the link then its not a big deal because there are plenty of twitterers in the nest. Tr.im though allows you to track the clicks and also lets you know what countries your clicked are coming from which is useful. Tracking is critical to marketing campaigns.
Attraction marketing techniques using YouTube is not as difficult as some may believe. Knowing that they rank #3 worldwide for all websites means you’ve got to get in on this. Earlier I talked about talking to your audience rather than at them. You have no choice but to talk to them with YouTube. Setting up an account with YouTube is easy. Then all you need is a video camera, tripod or a friend, and start filming. It doesn’t have to be long 5 minutes tops. Be sure you are talking about your keyword for the video and address the pain that you may be able to solve. Be a solutions provider.
YouTube may very well be the best attraction marketing technique that there is because people warm up to seeing a face and hearing the voice. It puts you in the same room as your visitor. I heard about a woman from Oregon who made a video while she was in her car going to the beach and her video got over 7000 hits in a 48 hour period landing her tons of leads and sales. It will take a little practice before you get it right but it doesn’t have to be perfect. Just remember to try to talk clearly and slowly.
Attraction marketing techniques using free ezine directories. Google and Yahoo love articles because it is all about information. They rank them high in the search engines as long as they are keyword focused content articles that talk about the topic. I’ve done articles in the past that have been listed on page #1 in less than 24 hours. Article directories are easy to sign up for just be sure to read the submission guidelines. They all are pretty much the same. The article cannot include affiliate links within the body text and the article must be original content.
EzineArticles is a give and take. The give is in the body text. Give away free information, tips to make someone’s life easier, how to make something, etc. The take is in the resource box. This is where you can send your readers to your opportunity, website, blog, etc. When making your submission you will be asked to list keywords about your article. Three or four is fine. The first keyword should be your main keyword. What your article is about. Be sure to have your main keyword in the title exactly the way it is in the keyword list. Don’t be afraid of using longtail keywords. 3 or 4 word phrases. Your first sentence should have your main keyword within the first 90 characters of the text. The earlier the better. Then have your main keyword sprinkled about the page along with your other keywords. Your main keyword should appear more often but not too much or the search engines will think your trying to spam them.
When writing your article let it flow naturally when using your keywords. If you follow these tips you should have your article listed highly in the search engines. Here’s another tip: If you don’t have a website you can still get content on the web. Squidoo and Hub Pages are good attractive marketing techniques too. I will briefly discuss them next. This is important: When you do make a squid or hub be sure to link your article to that Squid or Hub from the resource box.
Why is this important? Depending on what article directory you use they do have a high page rank. You can check it on your browser if you have Firefox by downloading the add on. The search engines love relevant links to web pages or blogs and the higher the page rank the better. What this does is help your squid or Hub get ranked higher in the search engines. A PR 2 or 3 is good for niche markets. So your article is helping your Squid or Hub and if you repeat this process over and over you will be found often and thus people will get to know you are an expert in your niche because you are found often. Pretty cool.
Another key point about article directories is your articles are available for other webmasters to use on their websites, blogs, newsletters, and ezines. The rule is they can not change the resource box information. So the better the article, the more exposure your article gets and the more targeted traffic you receive to your website or opportunity. My child obesity site gets over 20 visits a day from a blog about healthy cooking. They must like my articles because 12 of them are on their blog.
Attraction marketing techniques using Squidoo and Hub Pages. Getting content on the internet is easy and free using these two sites. The same principle applies for using keywords in your squids or hubs as for your ezine articles. Before you get started I would look at other squids and see what people are doing and how they look. This will help you plan your pages. When you first start to build a squid you will notice on the right hand side of the page a box asking if you want to add more apps. I would start by adding 3 text boxes and I like adding the Digg module. Squidoo does allow anchor links so you can link to your affiliates, blogs, articles, etc. Whenever you finish a text module be sure to click publish. You can always go back and edit. Also if you do have any links be sure to check that they are working. You don’t want broken links. As mentioned earlier link your content ezine to your squid if it is relevant to help improve its traffic.
Other Attraction Marketing Techniques
Other attraction marketing techniques are LinkedIn, Digg, and Craigslist to name a few. LinkedIn has some real good discussion groups that you can join. I recommend Twitter for Business. In your profile you will have links to your site or opportunity and this is targeted traffic.
Digg is another good one. Of course your information about your business will be in your profile for all to see. Its a good idea to keep somewhat active with your diggs. If you find a web page, article, or news flash that is interesting just copy the link from your browser, log into your Digg account and click submit new. Perhaps you find this article interesting. The attraction marketing technique with Digg is in your friends list. This is where you will find your target market.
To give you a head start feel free to add friends from my list to yours by searching for jpnickethan. If you go too fast the system will ask you to come back later so go slowly. There are over 300 friends in my list and if you like you can add me as a friend too.
Finally Craigslist. Craigslist has a great page rank which is one of the reasons I like using it. I’ve received a ton of traffic from Craigslist and if you write your ad the same way as for ezines being keyword focused your ad may appear high in the search engines. I found this out by accident but it works. I’m getting traffic on ads that have expired on Craigslist because of the keywording.
Here’s a tip. Craigslist is in plain text format when you first write your ad. After submitting your ad go back into your account and click edit this ad. Now your ad will be in html format simply add snippets of html where you want them and you will have links to your business or website. Be sure to preview your changes and test the links. For those who are not html savvy here is an example of how to add a link on Craigslist.
your text link ex. click here you do not need the www. In front of your website url.
A few final tips: Write your articles, squids, and hubs on a word processor and save them to a file. Just in case something happens. Your ezine articles will be reviewed by a real person before going live to be sure that you have not violated the guidelines. But your resource box is all yours. Be sure to change the link in order to send your visitors to your new relevant hub or squid to keep the link popularity up. Schedule a time and day to implement these techniques. It seems like a lot but by being organized it will become daily routine. They don’t call it netWORK for nothing. There are other forms of attraction marketing techniques. These are the ones that I find to be the most effective.