Long gone are the days when restaurant franchising was purely synonymous with fast food burger joints and pizza parlours. The industry has now branched out and restaurant franchises include not only themed food from countries all across the globe, but also internet cafes, coffee stalls, tea shops, sandwich bars and cookie outlets. Many involve several food and drink types, combining coffee, smoothies, juice and other drinks with muffins, bagels, baguettes and wraps. One of the newest restaurant franchising opportunities in the UK focuses on the health trend, with all menu items having some health benefit. Healthy eating venues emphasise their use of fresh, quality nutritionally balanced, high-flavour ingredients and pride themselves on their “green” credentials, their aim being to run a responsible and sustainable business. They may offer organic or free range produce, or items which have a reduced carbon footprint, for example locally sourced meat or home grown vegetables and they will try and use environmentally friendly packaging where possible.
Until recently, healthy eating in the UK had a (possibly deserved) reputation for bland and boring food, bound to leave you still feeling hungry. However, limp lettuce leaves and dry crackers have been consigned to the past, according to one new healthy eating restaurant franchise which is planning to expand across London and the south east and hopes to revolutionise the healthy eating market. To create an exciting new healthy food experience for the UK market, the new business has a large salad and wrap bar with a choice of fifteen house combinations, or customers can create their own. It also has a range of healthy sandwiches and wraps, with full nutritional and calorific content displayed. Their breakfast menu includes a range of toasted granary bread, lean bacon rolls on low GI granary bread, yoghurts and granola as well as fresh juices and fair-trade, organic coffee. In the winter months they plan to serve hot salads and soups, handmade chillies and stews, Scottish porridge and jacket potatoes.
Prices at restaurants and cafes specialising in healthy food tend to be higher than those at fast food outlets and are therefore usually found in affluent areas, or where consumers are more likely to be health or image conscious, such as health clubs, gyms, leisure centres and private clinics or hospitals. NHS hospitals have in the past rented out their catering spaces to fast food restaurant franchises, but these contracts are mostly due to end within the next two to three years. There is mounting pressure on the Government to take more action on obesity and health lobbyists have been campaigning for an end to fast food outlets in hospitals. It appears, therefore, that there will be a gap in the market and one which healthy eating restaurant franchises will be eager to fill.