It doesn’t matter if you are a service business like a landscaper or a retail shop selling Pastries and coffee, flyers are one of the easiest and most cost effective ways to get your name out there and market your business. When done right, using flyers can be an easy way to get new customers in the door.
Here are 7 tips to making the most of using flyers as one of your small business marketing ideas.
1. Keep it simple and not cluttered
Many people try to get every product or service that they do on one 8.5 X 11 sheet of paper when they design their flyers. Most of the time, you just can not fit that much on the page and it makes everything look too generic and cluttered. Try to focus on just a couple of your main services and be more detailed about those services.
2. Use customer testimonials on your flyers
This adds credibility to your company and your services or products. You should include testimonials in each of your marketing ideas. Not just flyers. Anywhere you can, include customer testimonials and be sure to include their full name and a photo if at all possible.
3. Don’t go crazy with the design
To many colors and fonts can confuse people and they won’t be able to focus on what you actually are offering them. Keep it simple and use only 1-2 fonts.
4. Use Full Color if at all possible
Full color flyers stand out from the others. Look at a black and white copy and a color copy together and the color one will stand out and catch your eye much easier. They look much more professional.
If color isn’t in your budget, then use a bold color paper with black copy. Bright yellow or pink tend to stand out more than any other color. The goal is to get your flyer to stand out.
5. Don’t run cheap photo copies
You should always run copies off the original or use a service that is printing them from your files instead of running photo copies. Photo copies tend to look cheap and your flyer won’t look crisp and professional. This will really make an impact for your first impression on potential clients.
6. Be sure to include a coupon or discount
People always love a discount. You’ll get much better results just because of the coupon than anything else. Make sure it is a good discount that will impress them. If you do a good job with your first job for them, you’ll more than make up for it on future jobs.
Include a photo of the product you are offering a discount on. If it’s a service business like a plumber, you could show a photo of you fixing someones water heater. Showing the product or service will increase the number of people that will redeem your coupons.
7. Make it easy for them to find you
I can’t count the number of times I’ve seen flyers that were perfectly designed and had a great compelling message but… I couldn’t figure out where they were. They forgot the add their address. Or, they only included a phone number though they were a retail shop I just wanted to drop in.
Make it as easy as possible for them to contact you. Tell them what to do.