Anyone who has a business will always have a desire to grow and expand it. There are so many ways of growing a business: getting new customers, convincing customers to buy your products, convincing these customers to buy the more expensive or more profitable products. Being able to achieve these will result in more revenues for your business. The problem is basically how to get more customers.
Small business marketing does not only mean expensive advertising. Because small businesses usually have a small budget for marketing, be resourceful and find ways to market your business without having to spend so much. If you already have a competitively-priced product or service, you can then move on to strategies that will target your intended customers. This way, you do not waste resources on marketing to those who do not have a need for your business.
Come up with a newsletter that will contain information which will be useful for your existing customers and your prospects. You can have a printed newsletter that you can mail out or an online newsletter for those who subscribe to your website.
Cross-promoting or bartering will let you advertise your products or services and give others the chance to use it. One popular cross-promotion is advertising space in exchange for products or services. This is very much welcome when both companies are on a budget but have something worthy and useful to exchange with each other.
Piggyback on other businesses like having your brochure or marketing materials attached to another business’ mail. You can also do the same for them so you are able to reach out to another set of potential customers.
Send out a postcard that contains a short ad to prospective customers. Keep the message short as people tend to read postcards when the message is short. You can also stick on notes to sales invoices and all outgoing mail. It is possible to bring in additional customers to your business or your website from a simple message.
Entice customers to come back with a special offer or discount when they return. Be sure to include an expiration date so it will be within a reasonable time frame after their current purchase.
Diligence is necessary in small business marketing so you need to have a regular scheduled in tandem with your marketing plan. There is no guaranteed single solution to promoting your business so use different strategies to keep your existing customers interested and entice new ones.