Why did you decide to read this article?
I’ll bet I know.
Humor me, and let me take a few guesses.
OK?
Alright.
First, surely you own and operate some kind of small business, and as a result you’d like more new customers (or better results) from you next small business marketing campaign.
And…
The word “easy” in the title of this article appealed to you.
Am I right?
If so, then you are not alone.
In fact, I’ll bet a bushel of Napa Valley grapes almost everyone who reads this article will be attracted to it simply based on the word “easy”. Why? Because nobody wants to struggle to get an end result.
And there-in lies the lesson in this article.
People want easy solutions to their problems.
Think about it this way:
If you designed a single pill that people could take once, that would cause them to lose all the weight they wanted, and as a result have a “killer bod” they always dreamed about, then don’t cha’ think you’d be the richest chap to ever walk the face of the earth?
Of course you would.
Because not a single person wants to work hard to lose weight.
And if they could pop a pill that made losing weight “easy” then who wouldn’t want to do that?
Sure, on some deep level most people realize that a simple solution to whatever bugs them is not realistic. But they still want an easy solution. And people buy based on their “wants”… not based on their “needs”.
What’s this mean for you and your business?
Simply that the easier you make it for someone to do business with you, the better results you’ll get from your next small business marketing campaign.
In fact, tied to your main appeal should be some copy that demonstrates that your solution is easy to get and easy to use. Why? Because every one of your buyer’s wants an easy solution to their problems.
This gets back to that word “easy” which got you to read this article in the first place.
You see, you want this same easy solution too.
So do I.
So does everybody including your prospects.
And one last thing:
If you are serious about growing your business, then more than likely all you need is a few more good ideas like the one in this article.
So ask yourself this:
Where can you turn for more good ideas like what you just read in this article?
In my humble opinion, you have to be careful where you look for good ideas because just about everybody and their brother claims to be a so-called ‘business expert’.
Remember:
Saying is one thing.
Doing is another.
And most of these “talking heads” have never run a successful small business.