There are more than a billion people all over the world who need products and/or services and given this fact, your business will always have a room in this tough and competitive market to provide something that the general public wants and needs. If you want to guarantee the success of your business, then here are some excellent local small business marketing ideas that you need to consider:
Make your presence online known. This is perhaps the most important marketing scheme that you should implement. You need to have an online presence since more than 80 percent of people are searching for a product or service on the Internet. The good thing about this is that it would not cost you an arm and a leg and best of all, you can do it yourself. You would be able to create a simple blog in WordPress or Blogger within minutes and it’s free, but if you want customized templates, a domain name and 1-year Web hosting, this would only cost you around $75 to $100.
Make sure your blog contains all your contact information and that the product or service you are offering is of value. If you are in a tight budget right now, run things on your own and then improve your website image and hire employees (if needed) once the money starts flowing in.
Network, network and network. A good local small business marketing idea that works is networking. There are a lot of free networking events, and your potential clients will be present. Make sure to be ready with your business card and when speaking to someone; always ask what he/she does first before you tell something about yourself.
Create an alliance. If you are just starting out, one of the quickest methods to get clients is to create an allegiance with other business owners and split a portion of your profits. A lot of business owners do not like this marketing idea, but in spite of that, you would be surprised to see how many people would want to work with you.
You can set up a referral fee. Let’s say, for example, you are in the residential cleaning business; you can do business with house builders, carpet installers, local interior decorators, etc. This local small business marketing idea is easy to accomplish if you look at it, and the great thing about it is that it really works.