The increased rate of searches and views from devices other than a desktop has lead to yet another Google ranking update. It is been officially confirmed by Google that, after April 21, 2015 websites optimized for mobile viewing will score higher ranks than the non-mobile friendly websites in mobile search. Webmasters had well anticipated this from the search engine giant when it was found out that 84% of the smartphone users (1.4 Billion users around the world) prefer smart devices than desktop for searching for information.
How Google update affects small and startup business?
It is undoubtedly important to keep a business website optimised for smartphones viewing. Most of the well-established companies have already provided their customers with mobile-friendly user experience and it is time for the small companies and startups to leap in. Research shows that mobile searches are made when people on the go are looking for a quick information about a local business service. Small businesses cannot take the risk of losing the customers whose purchase decisions depend on smart devices(smartphones and Tablets) search.Hence, for any small or a startup company targeting the local customers, this is a mandatory update.
Browsing for basic information (product price or store location) through smart devices can be tedious if the website is not compatible with all devices. A landing page with small buttons & fonts, overlapping links and adjustable screens can annoy the customers. Hence, to keep customers content, keep your website updated.
Get ready for the Mobile Era
Recent studies have shown that 1 out of 5 persons owns a smartphone. And this mobile technology is catching up real soon in all the parts of the world. And so, adapting to this is one of the most prime factors to be considered if you are planning to establish a long-term flourishing business. Read on to know more about preparing a small or startup company for the next Google update.
- The Website viewers’ search behaviour needs to be analysed and checked if they prefer smartphones or desktop browsing to gather information.
- If there is huge smart devices traffic directed to the site, it is vital to check if the website is in adherence to the latest Google guidelines(issued by Google for webmasters).
- If the website is not optimised for smartphone viewing, the next step is to recreate your website into mobile usable website ?by abiding with all the Google guidelines.
- In addition to the above steps, small businesses also need to update their Google maps address and local directories listing so that customers can get a detailed picture of your products & services