If you look at most websites online, if you can find them in the search engine, you will find some common problem that they all make. Typically they spend way to much building their website and not enough time or effort marketing their website. Why build a website if it can’t be found online or even if it is found, you don’t collect your customer information. We’ll talk about some of the common problems and what to do about them.
Very few of the small business online add lead capture to their web pages. It’s critical to understand that very few of the customers that visit your site will actually buy your product on their first visit, but they usually will be willing to receive something free from you like discount coupons or special deals. Why then do most small business not add in lead capture to their website. It’s a critical error that you can fix and you must keep your mind open to all ways to reach your customers and collect their information. Add a simple autoresponder to your website to collect customer information and stay in touch with them.
Another critical error that most websites make is not adding the Geographical location to their website title. Do you realize that 87% of purchased are researched online first before a person buys. If you have a exercise equipment business, doesn’t it make sense to add your location to the title of your website so that when someone searches for exercise equipment in your city they will find your information and your website. Without geographical information you website will never be found on a local search.
Finally, video is taking over the internet. Why not create a simple video about your business so that people can find your business commercial. Video ranks really high in the search engines so it makes sense to use video in the promotion of your business. Create a video and then send your viewers to a website where you can collect their email information and stay in touch with them.