All you need to do is find an interesting story every week and people will flock to read about your company. Writing a blog for your business is just the same as writing the company newsletter, right?
While starting a business blog isn’t very hard, promoting it, getting readers and using it to direct traffic to your company website can be a whole new challenge. Below are five tips for creating a successful business blog.
1. HUMAN CONNECTION: It is important for your blog to have a human voice and personality to it. Although it is a business blog readers will connect with the personality of the author and authors writing the posts. If you look at any of the great business or technology blogs an author or authors are easily identified so that readers can make a personal connection with their stories within the company.
2. LINK, LINK, LINK: Linking shows you understand your industry and the issues which impact your business. When you reference other organizations you should link to them as a form of good will. It helps their Google ranking, and when you get reciprocal links that will in turn help your ranking. By linking it helps to demonstrate your knowledge and helps to build audience confidence in your opinions. It is also more interesting for readers. If your business is linking to other informative and entertaining and relevant things then you will keep audiences entertained and returning.
3. USE CURRENT AFFAIRS: Blogs do not exist in a universal vacuum. People who read blogs read other things to. It is good to place your company and your blog posts in the real world but writing about issues that effect the company and its customers. You can also appeal to a wider audience by It is good to write
4. COMMENT AND ENCOURAGE COMMENTING: blogging is an ongoing conversation between the writer and readers. The best blogs are able to engage readers and inspire them to add to the conversation by commenting. This can be done in two ways. Constructive and thoughtful commenting on other industry related blogs can draw readers and authors through link backs. Asking readers questions or for feedback on certain topics can also be a good way to generate commenting.
5. KEEP IT REGULAR AND INTERESTING: Keeping it regular and fresh is important. Blogs are about relationships, all relationships need nurturing. The more attention you give your readers the more connected they will be to your business. A business blog should be updated at least once a week, twice a week would be even better. Coming up with new content twice a week can be a challenge. One tip would be to make notes of the issues over the week which catch your attention in relation to your business, for example: news items, community issues, company or employee milestones.
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