As you read through each word of this short article you’re going to be amazed at just how easy it is to create highly effective small business ads that always get results. Marketing doesn’t have to be complicated. It can’t be complicated if it’s going to work. When small business owners try to copy the ads they see on television and in magazines it is a recipe for disaster.
Here are 5 effective ad writing tips that you can start using in your small business marketing right away:
1) Get Out Of Your Ego – So many ads are littered with ‘I’ and ‘We.’ This type of ego driven copy will turn off your prospects faster than you can say bankrupt. Always remember that people buy for the benefits your product or service give them. How it will make their lives better. If you always stay in your prospect’s ego and out of your own you’ll get a much higher response to your ads.
2) Create Desire – Your small business ad writing has to create a desire for your product or service. Whether that’s by making comparisons, or giving benefits, or showing how they’ll suffer without it, you must create a strong desire.
3) Make It Unique – After you’ve created a strong desire for your product or service you must convince your prospect that the key benefits you’ve presented are absolutely unique to your business. They have to feel that you are the only place that will give them what they so desperately need.
4) Make An Offer – All good marketing should contain an offer. It doesn’t always have to be something out of this world, but it still has to be there. In my experience, people respond better to dollar amounts than to percentages. I guess we don’t like to have to do any mental calculations if we don’t have to.
5) Action! – If you don’t include a call to action in your ads, the previous four steps will have been a complete waste. Just think of what action you want them to take after reading your ad, then tell them to take it. It can be to make a call, to visit a website, or to get down to the store. Just be sure to tell them to do it.
If you follow these 5 small business ad writing tips when crafting your ads, you’ll see your response rates soar and your competition left far behind.