There are significant advantages to franchising that are realised by both the franchisor and the franchisee. While a property franchise business does not offer any guarantees, there are several advantages to owning one instead of starting a property business from scratch. Starting an estate agent franchise in any area requires significant time and commitment. Franchises are generally started by leading businesses that are already successful and well-known. The property services that they provide are in demand and have scope to be provided in new locations.
A franchise agreement can have many advantages for both the franchisor and the franchisee. Franchisee advantages include lower risk, lower start-up costs, existing brand recognition, initial training and parent company marketing support.
Known Branding
Branding is an important aspect when looking to starting a property business. A franchise offers the benefit of operating under the banner of one that is already well-established. When you start a new franchise, the business has already come up with a concept, development process, and relevant intellectual property that supports and identifies the brand. The property services provided by the brand have already been tested and fit to clients’ preferences.
Support and Security
For the new owner of the franchise, the business provides support from the franchisor. This includes assistance in identifying a physical site, signing a lease agreement, training, accounts management, sales, advertising and marketing. These factors are usually included in the price of the franchise fee. Rather than hiring an expert with expertise in all these areas or attempt to do it on his own without any experience, the franchisor is supplied with experts in each field to guide them. They can rest assured that they are not alone.
Advertising
Franchisees benefit from the franchisor’s advertising campaigns. The marketing and advertising initialised by the franchisor leave you with more time to focus on the daily running of your business. The majority of franchisors also help franchisees make a major local impact with a publicised launch of the business.
If you want to start your own property business, then Redstones is perfectly suited to assist you. Redstones is different from other estate and lettings agents, in that we use the latest state-of-the art systems to make sure the back office service matches the front end.