Most small business owners understand traditional marketing very well. They know to advertise in the newspaper, on television, or on the radio. They realize the importance of having an ad in the phone book. But few small business owners understand internet marketing strategies. Having a website is a good start, but internet marketing is about more than having a website.
A website is the first step to a successful internet marketing campaign. The website should be easy to navigate, pleasing to the eye, and optimized with keywords related to your business in order to give the site a high Google ranking. A majority of local searches result in purchases. If your website is optimized to show up high in the searches for your chosen keywords, and your website is easy to navigate, you can increase the odds that the resulting purchase is from you.
So, after your website is done, it’s time to spread the word. There are hundreds of ways to get website traffic – article marketing, press releases, video marketing, search engine marketing, web 2.0 marketing, and on and on it goes. Is your head spinning yet?
Unfortunately many small business owners, if not strapped for cash, are strapped for time. Take a moment to evaluate your business website. Is it working for you? If you don’t think so, perhaps you would benefit from hiring an internet marketing consultant. The consultant can give you a professional opinion on how you can improve your website, both in design and functionality. Google is constantly changing their rules for what makes a website ‘optimized’…what works today might not work tomorrow. Keeping up with the changes can be a rather daunting, and time-consuming, task.
Why spend your time with tedious marketing details when you can let a professional handle it? If your website isn’t performing well or you want to turbo-charge your internet marketing, you might want to consider utilizing the services of an internet marketing consultant.