Nowadays everyone wants to become your own boss. Having a good job is no longer the dream of our youth, today they want to create jobs! And the easiest and guaranteed to open their own business is opening a franchise.
Franchises are already consolidated in the market and in the consumer’s mind, they have a team of professionals who will support the franchisee: logistic, technical and even financial.
When starting a business from scratch, the entrepreneur will have no kind of support, he will be by himself and this fact, coupled with the lack of preparation of many people who wish to undertake as lifestyle causes the newly created companies to figure in a index of mortality of 45 % in the first two years – while the franchises have only 3 %.
To become a successful franchisee, the way to go is not simply choose one of the cheapest franchises and invest, you should study your own profile and compare it with the profile of the franchise. There are franchises that require full attention of the franchisee, that he is present at the store for more than 10 hours a day, sometimes. On the other hand, there are others that can be performed from home – called home based franchises.
Besides the analysis of available capital, the hint is to study the investitor profile. The success of the franchise depends on the degree of commitment of the entrepreneur, whether in person, either at a distance. Even in the home based franchises the attention of the entrepreneur is key – once at home is very easy to confuse the working hours with leisure time, lunch, staying with family, etc.
While at a home based office, it is important to estabilish some rules for yourself. The first one is that you are your own employee, so you can’t be late for your job and have to do it with full attention. The second one is to stabilish a business telephone line to deal with your clients – and avoid your aunt’s call. The third one is to be active in social networks – many of your clients will find you from Facebook, orkut or Google plus. So you have to make a profile and make it professional – you’re not allowed to add your family members or friends on it.