One of the biggest challenges for any small business start-up is knowing in advance if your idea is a winner. There are plenty of examples of small business which have failed in spite of having a great idea from the start. However the idea is the core of the entire reason for beginning. And if this is wrong from the outset, then the chances of success are slim to none.
Although you might think it’s a dead certainty, it may really just be dead. You could be the only person who thinks your idea is worth buying.
Appreciating the reason behind why you can’t shift your warehouse of greatest thing since sliced bread can be soul destroyingly and sniper accurate.
You alone are the only potential customer.
It’s easy to eat up time, capital and energy on a product no on wants.
And if you do you won’t be alone.
You could start your own hall of fame with the sheer volume of small business start-ups which have completely misunderstood the market, seen opportunity where none exists and allowed their ego to take the place of reality.
In fact if you all got together one weekend for a group hug you could probably circle the globe.|Actually if you all got together and held hands you probably could reach the stars.|In fact if everyone who’d got it wrong donated a penny, we could end the credit crunch.}
And this is the root cause of the mistake…
…they’ve imagined a niche of customers which doesn’t exist in reality.
So how do you guarantee your small business start-up has a fighting chance of turning into an avalanche of unstoppable income?
There is one essential principle you need to wrap your head around if you intend to be a serious business building super hero.
You never come up with an idea and then go looking for a market…
…you uncover the marketplace first and then develop your idea.
The marketplace will show you where the real veins of gold are.
Not in a text message or an email. Through their worries and frustrations. In their desires. In the solutions to the problems they are begging for.
To make profit and build roots in the market your small business must create a solution and take it to your customers. Show your customers how they can fulfill their desires and you have the foundation for explosive growth.
If you can describe the problems and desires of your marketplace. The outcomes they want. Then you have the foundation for success. Your niche will gladly choose and buy from you. And you will watch as your small business bank account fills up with the spendable pieces of success.
It’s like a cake recipe. If you mix the ingredients before you put them in the bowl, you have nothing. The order is critical.
Uncover the market before you discover the idea.
NOT step 2 before step 1. Do it right because your small business start-up needs the right foundation.