Nowadays, business owners use social media to market their business as it is a powerful media where people connect with each other, find out what is new, share their experience, ideas and so on. Marketing business through social media costs you nothing but gives you the power to reach thousands of customers from around the world. It is the best place to start marketing business, especially for small business owners. However, you need to know social media marketing strategy to reach the best result.
Use the most trafficked social media sites, which are Facebook, Twitter, LinkedIn and YouTube. You can just choose one or two that have most traffic, which are Facebook and Twitter, but it would be good to have an account in the rest of them in case you want to expand your promotion through them. Next, make as many friends as possible. You can add your friends’, relative’, and acquaintances’ Facebook. Start marketing your business by creating group on it. You friends will see the creator of the group is you so they will know the business belongs to you. Update your group status frequently, or post things related to the business. If your business is in the form of an online shop, upload photos of your products and tag your friends on it. Not only your friends will see it, but the photos will also appear in their friends’ news feed. With Twitter, after you created your business account, starts connecting with people by setting up searches on web applications that helps out people managing their Twitter messages. Start conversation with them talking about interesting topics related to your business. Do not right away mention that you want to sell something, but do it smoothly by starting a conversation that will lead to it later.
Another social media marketing strategy is hiring what so called Celeb Tweet. They are people whose Twitter has many followers, from thousands to millions. They do not have to be real celebrities, they can be your friends or ordinary people who are very active in Twitter. Hire them to promote your business and give link to it for particular amount of time. For instance, ask them to mention your business in three of their status updates each day for the whole week. Once people already talk about your business and follow its Twitter, track tweets in where you business are mentioned. Connect with people who talk about it so that they will know you hear what they say. If they know that you care about their voice, they will keep spreading the business to their friends online or offline, and you can also connect to those friends and promote your business further.