New businesses can now compete with larger, more established companies, thanks to the cost effectiveness of using vehicle wraps as part of their marketing strategy. A new business owner has a lot of financial expenditures when starting out, but marketing is a very important expense that must be factored into the equation. Not all marketing methods are effective, however, and some develop into costly lessons. Vehicle wraps serve a dual purpose for promoting a new business.
Business Branding Awareness
As a new business owner, you want as many people as possible to start recognizing your company, its logo, and your slogan. Imagine visiting the local coffee shop and having the veteran customers recognize your company and talk about your services with others. Word-of-mouth advertising is a great way of viral branding, but it usually takes either a successful sale or an effective marketing strategy to get that initial recognition.
If you’ve taken the time to design a top-notch, quality company logo, a catchy tagline or slogan that people will remember, and the benefits they get from using your product or service, you’ve done most of the homework already for an advertising or marketing campaign. Now, you just need to decide how to get the word out.
Common recommendations in the past included handing out business cards, mailing brochures, advertising in the local newspaper or on the radio station, and a whole slew of other activities – some inexpensive, and others more costly. These standard methods of advertising and marketing have their place, and can add to the success of your business startup, but using a vehicle wrap on your business car, truck, or van, will give you the largest amount of exposure, with the least amount of effort, throughout your entire community.
When you drive something with a professionally installed vehicle wrap, you are already projecting the image of success. After all, the perception is that if you can advertise your business in such a large space, you must be successful and making a lot of sales.
Low-Cost, Long Term Advertising
So, how affordable are vehicle wraps? Consider the number of views, and how long a vehicle wrap lasts. When analyzing the cost-per-impression of traditional advertising compared to that of using a vehicle wrap, it is evident that using a quality graphic on your business vehicle is highly cost effective.
According to The Trucking Association & Outdoor Advertising Association of America, the average delivery or service vehicle makes approximately 16 million visual impressions each year. Compare that to a newspaper advertisement in your local community – how many people in each household take the time to read your advertisement, and how long does that newspaper sit around to be read again?
The average cost-per-impression for a one-half page, black and white newspaper ad is $19.20, while the cost-per-impression for advertising on your business vehicle is merely $0.90 per impression. There is a huge savings in using vehicle wraps for your advertising and marketing, and the long-lasting availability of the graphics make it a worthwhile investment, even for a startup business.