Small business marketing requires working with limited resources. You often do not have large amounts of money to spend, or time to invest. You may be a small shop with one to a few dozen employees, with no spare employees to take on large projects. There are still ways you can launch an Internet marketing campaign.
1. Get a website if you do not already have one. Nowadays, it is easy to set up a website. When you sign up with a company offering website template design, you can often use content management systems to input your information without special technical knowledge. That means you can make changes to your website whenever you choose, without calling in the techies.
2. Learn to write SEO content. You can use search engine optimized content on your website to bring in more traffic. This does not have to be a full-time job for one of your employees. He can just learn how to use keywords to make the content on your website more attractive to the search engines.
3. Use the article directories. This is a plus for your budget because most of the article marketing directories are free. Your SEO go-to employee can write an article or two every day and post it to the directory site, along with a link back to your website. This constantly keeps your content available and increases your visibility every day.
4. Choose an inexpensive pay per click campaign. This type of advertising can be expensive, but if you play your cards right you can make a very good deal. All you have to do is to choose a keyword that is so specific to your niche that it is not in high demand. Then, there will not be a lot of bidding going on to drive up the price you pay every time someone clicks on that ad. However, if it is extremely relevant to your business, it could bring you a lot of customers for little money.
5. Add an opt-in box on your website so people can choose to get emails and newsletters. It only takes a few hours at most every month to write and send out a newsletter, once you have set it up. Yet it keeps you on your customers’ minds. Emails can alert them to special offers and make them understand that you care about their business.