Marketing a product or a service online is completely different from marketing it offline. Frankly, I prefer online small business marketing over offline simply because of the ease and the comfort. There are several choices which are available when you get into the small business marketing strategies!
First you have guaranteed website traffic. These targeted web traffic packages will send guaranteed website traffic right to your web-site. The traffic, depending on the place you purchase the traffic from, should be targeted. Why? Well for instance, if you have a web-site which is geared towards pets or dogs, you would not want to purchase traffic that is geared towards visitors and customers that are interested in automobiles.
It’s irrelevant, and an irrelevant or non interested go to is just plain ridiculous. It’s a waste of time, money and resources for everyone involved. If you purchase targeted web traffic, the link will be sent ONLY to people who actually want to see it. This means you’ll get visits from individuals that are genuinely interested in what you are selling. On the other hand, you could purchase untargeted traffic, but make sure you use it for general websites where the “purchase” or sale doesn’t count. For example, a lot of people lately have mini web sites with ads on them for PPC like AdSense. The traffic or type of traffic you send to a web-site like this, doesn’t matter actually.
You just need individuals to visit the web-site so that they click on an advertisement or show an impression or click a link. Organic SEO is utilized by NOT buying anything such as bought traffic. Instead, you would use other small business marketing tactics to get targeted web traffic. These tactics include, but aren’t limited to Article Marketing, Content Creation for web content, sales pages, blogs, etc. social networking, social bookmarking, video creation, and a lot more! These are all utilized to GET individuals to your site for product sales, to get them to utilize your services, AdSense and PPC, mini sites, pay per download tactics and so on and so forth.
You really have a lot of choices when it comes to online or Internet Marketing. Some of the sites online which offer these marketing strategies would also provide other services as well like web design which is spectacular for those of you who don’t know how to build a web-site! There are programs out there, but I find that hiring a web designer for my web-sites are much better than trying to discover how to build a site by myself.