The more people who visit your website the more chance of people buying something or seeking out your services. The aim of many web design features and the reason many businesses employ a web design company is to increase traffic.
There are many ways to increase traffic without major redesign of websites and knowledge of SEO and key word optimization. Below is a list of simple ways to improve website traffic:
- Quality Content: There is no way around it the best way to draw people to your website is to provide interesting, relevant content. Think about why audiences might be looking for a web site like your’s. What questions might they have about the topics related to your business? For example, a website for a dental clinic might want to provide information on their services, techniques, opening hours, qualifications and staff, but also types of dentures, the correct way to brush teeth, best types of tooth paste, orthodontics, and teeth and mouth related information a potential customer might need will draw people to the site.
- Blogs, free articles or tips: An easy way to update content, comment on current affairs impacting or related to your business and introduce new products and services is to include a blog or articles and tips section. A comment section allows customer involvement through feedback. Many customers will return to see if their feedback has been responded too. This is a good way to build a continuing relationship with audiences and potential customers and communicate directly with them. This section needs to updated regularly to keep audiences interested and increase traffic. A blog can therefore be a little time consuming and should only be attempted by those committed to making it work.
- Newsletters: One way to communicate with customers in a less frequent way than a blog is to produce a company newsletter. This helps to give customers news about the company and keep the company in their minds. The newsletter should include links to the website and information that can be followed up via the website. Sales offers which can be accessed on the website should always be announced first in the newsletter to draw traffic.
- Involvement in forums and membership in industry related communities: It is important to have a presence in web communities and forums where people gather to talk about issues relating to your business. It helps to set you up as an expert and if you add relevant information to community discussions it will lead people to follow your links to your website. Always be sure to fill in your profile information and add your website links. Do not spam on these forums. Adding irrelevant information just to get your company name on the forum is noted by members and seen as an irritation, not a good company image.
- Contests, polls and quizzes: Audiences love the chance to win something free, test their knowledge or give their opinions. Fun competitions, topical polls or entertaining (easy) quizzes are sure to get audiences returning to your site.