Leveraging an internet marketing strategy will help you with the hardest part of establishing your business relationship. It will help you gain the trust of your potential customers before you have even spoken with them yet. You will be able to attract more customers to you. All you have to do is offer great service and close the sale.
List the benefits
One important small business marketing strategy is to list the benefits of your product or service. List as many benefits of your product as you can and try to think about how to get the person that comes to your website to read most of them. This way, you will overcome any objections they may have and you will score a sale. First, read your own list of benefits to see how compelling they are. Take the time to really sit down and pretend you are a visitor to your site, and read the benefits on your sales page.
€So What?€
Most sales objections are pretty common from one buyer to another. They think a product is too expensive, or they think it is too complicated. They don’t have the money right now, or they wanted it in a different color or size. On the other hand, there are many others who don’t have a vague idea of why they should buy and are just showing up because a link on the Internet landed them there. They may be a part of your demographic, but they weren’t thinking of making a purchase and so they have no objections. The only thing they think is: €So?€ That’s right, the same question that you should ask yourself may be the same question that millions of other people surfing the internet may ask themselves. If you know the answer to that question, you know how to compel people to buy your product.
Read each benefit out loud
So, start at the top of the list and read the first benefit out loud. Then, pause. And, say to yourself out loud too: €So, what?€ You see? Do you believe the €so, what?€ or is your mind overcoming the objection for you? If you have compelling copy no visitor would have to ask €So, what?€ It’s going to seem absolutely ridiculous to utter. However, if the copy isn’t up to par, and generally plants a doubt in your mind, then that will help lead you to the proper way to market that benefit in the future.
Eliminate Doubt
So you realize that there was some doubt. The question just made you aware of it. So, you have to pinpoint why that doubt arose. What in the copy was not clear or compelling enough to erase that question from ever arising? What can you do to make sure that even if someone says, €so, what?€ they will feel excitement and interest at reading that benefit and continue down your list. You will know when your sales page is ready when you read down the list, ask yourself that question, and realize it has no relevance whatsoever! The points are addressed, they are clearly stated, and they make the right emotional and intellectual appeal. Once you have this technique down, your copy will get exciting, compelling, and almost irresistible to the people who land on your sales page.
As a small business owner you need to understand the importance of developing multiple small business marketing strategies to grow you business and take full advantage of the internet. Smart business people are leveraging the power of small business marketing strategies to attract more qualified customers to their small business.