You might wonder if the days of free publicity are already numbered, but actually there are still lots of ways to draw attention to your company without spending money. This list of free publicity ideas will give you the necessary knowledge you need to begin… as nothing helps bring more recognition to your business without the high costs like some good old-fashioned free publicity.
• Appearing for a public signing, hearing, or promotional event. If you offer beauty services, for instance, see if a local beauty supply store will partner with you. You can offer tips and tricks and free advice. Hand out business cards too. Try to make an arrangement with a local vendor or related business about holding some sort of soiree or informal get together for exposure purposes.
• Submit a newsworthy press release. Research a bit and create one that is more likely to end up in print. A press release, whether circulated in genuine print or online, has a big impact in terms of generating business.
• Send out bulletins and notices to potential clients. The more your name is seen the more likely you are to remain in the forefront of peoples’ minds. Never let yourself slip out of sight via lack of printed promotional materials. People have short term memories when it comes to this sort of thing so do not allow yourself to disappear from the circuit.
• Donate your services to charitable organizations. This is a fantastic method of gaining free publicity. You will be perceived as charitable and it will pay off.
• Have friends and family become a walking advertisement. Whether you have your information printed on shirts or car bumper stickers you are sure to be seen around town in this way. The free publicity that comes from this method is all good business for you!
• Speak to prospective customers in their environment. Depending on what services you offer, you can give short and informal sales pitches to receptive audiences (a school, a recreation center, a club).
• Join as many groups and clubs as you can to make contacts. Word of mouth is still one of the most valuable methods of free publicity there is. Don’t overlook this important chance to spread the news about you and your services.
• Boost your online presence. Continue to update your online presence and continue to search for new, fresh ideas. The Internet is chock-full of tricks and tips for accomplishing success with the help of free publicity. Keep in mind that all of these suggestions are great by themselves and even better as part of a total marketing plan.
It should be your goal to get your name and services to the right circle of people and organizations that can help you in your publicity efforts. When you achieve this, you will conveniently have a connection already in place which you can turn to at any time you have newsworthy business services announcements. Free publicity should become an integral part of your overall marketing strategy.